The work, and the numbers behind it.

Project brief

A South Florida meal prep brand competing in a crowded, price-driven market. The goal was to make the food itself the hook — appetite-first content that stops the scroll and converts followers into weekly subscribers.

Goals

• Build a consistent, appetite-driven content library
• Turn menu drops and launches into social moments
• Grow reach through creator and influencer partnerships

The growth

We took the brand from ad-hoc posting to a produced content system: monthly shoot days, meal styling, a repeatable reel format, and influencer seeding. The commercial-style reels became the top-performing format on the account and now anchor every menu launch.

Scope

Social media management, content creation, influencer management, content shoot direction, event coverage, meal styling, photography & editing, analytics reporting. Platforms managed: Instagram, Facebook, LinkedIn, TikTok, YouTube.

Project brief

LIVDERM runs the leading live dermatology symposiums in the U.S. Every event needs registrations, speaker visibility, and on-site coverage that carries momentum into the next conference.

Goals

• Drive registrations ahead of each symposium
• Spotlight faculty and speakers across channels
• Capture on-site coverage for post-event and next-year promotion

The growth

We built the full campaign engine: announcement graphics, speaker series, countdown pushes, and live event coverage — supported by paid social with budgets above $20,000 and reporting after every cycle.

Scope

Social media management, content creation, graphic design, speaker management, media direction, event coverage, photography & editing, ads management, analytics reporting. Platforms managed: Instagram, Facebook, Twitter (X), LinkedIn, YouTube.